I’ve spent 13 years turning ideas into experiences people want to be part of

Young woman with dark hair in a ponytail, smiling at the camera, standing on a beach with blue sky and ocean in the background.

My work has taken different forms over the years, movement studios, teacher trainings, retreats and immersive experiences across Lebanon, Canada and beyond.

I opened my first boutique yoga studio in Beirut in 2015. After moving to Montreal, I was hired in 2022 to help launch Rush Cycle, a franchised boutique spinning studio, before going on to co-found Studio Sukun in Montreal.

Those experiences gave me perspective: I’ve built independently, worked within an established franchise model, and created a studio from the ground up in one of North America’s competitive wellness markets.

Along the way, I’ve trained teachers, led retreats internationally and worked with hundreds of people through movement and education.

Today, my work sits at the intersection of movement, hospitality and thoughtful business building, whether I’m helping a founder create a studio or designing an experience that brings people somewhere worth remembering..